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Originally Posted by Paul Markham We know by giving affiliates more money we retain them longer. We know by giving content store clients more value we retain them longer. We know by giving paysite members 2 new videos and 4 new image sets a day we retain them longer. Just trying to get this trial thing decided on. I've looked at it long and hard and there are two ways to pay for it. Upsell a guy who would only spend $3 when he joined or shave one way or another. What are the returns on trying to upsell a guy who would not spend $30 compared to upselling a guy who would spend $30? What is the magic formula that says a guy spending $3 will spend more money, over a period of time, than a guy spending $30 a month?

Paul, it's way too late for a detailed discussion on this. But, for all that I have heard and read from those "who know', the basic failure in Marketing operative here is a failure to create for the customers (at the moment of purchase) a Value Picture that divides the dollar amount requested (reasonably) by the number of times he is likely to want to jerk-off during that period of time. It's one thing to win a sale on the basis of $3/nut. It's another to win it on the basis of X nuts in Y days for Z dollars.

I know I have not answered your question. But I don't think that's a productive question. More productive (and timely) I think is "When are we going to learn to appeal to our customers at moments when they do not have their cocks in their hands?"