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Old 06-02-2006, 01:55 AM  
Paul Markham
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Join Date: Jun 2001
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Quote:
Originally Posted by 2HousePlague

Paul, it's way too late for a detailed discussion on this. But, for all that I have heard and read from those "who know', the basic failure in Marketing operative here is a failure to create for the customers (at the moment of purchase) a Value Picture that divides the dollar amount requested (reasonably) by the number of times he is likely to want to jerk-off during that period of time. It's one thing to win a sale on the basis of $3/nut. It's another to win it on the basis of X nuts in Y days for Z dollars.

I know I have not answered your question. But I don't think that's a productive question. More productive (and timely) I think is "When are we going to learn to appeal to our customers at moments when they do not have their cocks in their hands?"
I hear what your saying here.

A guy is reluctant to spend $30, but $3 is an easier sale and once inside you can upsell him becasue he sees what you've got is worth it.

But when he's in the site what make people think he will then spend more than a guy spending $30?
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