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Paul, you are missing a key point. The guy that buys a trial is often the same guy that buys a full membership.
Think of when a new softdrink is introduced... You aren't sure you'll like it, but it sounds good... So would you try it if it was only available by the case?
I think a lot of surfers have been ripped off too many times, and it could make them *nervous* if there is no trial option. What is that site trying to hide?
We designed our system to monitor signups per site, then turn trials on during slow sales periods and off when sales are hot. It helps keeps ratios low and revenue high. We also usually don't offer trials to "typein" traffic --- those are usually ex-members coming back for more because they already tried it and liked it.
I really like the idea of letting each affiliate decide if a trial option would be best suited for his traffic to the paysite. An experienced affiliate knows what his traffic is looking for.
I may be totally wrong, if I knew all the answers I wouldn't be working at 2am...
Steve Lightspeed
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Abra-cadabra!
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