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Well, if we would start applying utilitarianism to music, and this Eminem guy, I think it's obvious that Eminem is contributing more to the society than an unknown viking metal band.
What I mean is that Eminem is giving "pleasure" to a huge number of people
I don't personally favor utilitarianism but I would still understand if someone thinks that popular equals good, if his point is that popular music, artist, piece of art, whatever, is giving a lot of pleasure to a huge amount of people
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