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Tom_PM · 07-18-2006, 11:47 AM

So I watch the food network while I work and channel flip at night. The last week or two, the've been advertising this special 3 piece knife set similar to whats used by rachel ray. It's only $99.95 and some proceeds go to charity.

I could use a couple of new knives I think, so I go to foodnetwork.com. Is the knife set on the front page? No. Odd.. millions of viewers have been impressed by the ad so far, but it's not front and center. So I click the "Shop" link. Is the knife set there? No.. Another 2 piece set is there for $99.95 though. So I start clicking around and see several similar knives, but not until about the 4th page do I find the knife set. And I had to find it by reading the text description, because for that knife set, the image is broken!!

So, is this a horrible mistake? Or do you think they're selling more knife sets at a higher profit and leaving it buried and broken on purpose?

07-18-2006, 11:47 AM
Tom_PM Porn Meister Industry Role: Join Date: Feb 2005 Posts: 16,443	Good marketing or terrible error? So I watch the food network while I work and channel flip at night. The last week or two, the've been advertising this special 3 piece knife set similar to whats used by rachel ray. It's only $99.95 and some proceeds go to charity. I could use a couple of new knives I think, so I go to foodnetwork.com. Is the knife set on the front page? No. Odd.. millions of viewers have been impressed by the ad so far, but it's not front and center. So I click the "Shop" link. Is the knife set there? No.. Another 2 piece set is there for $99.95 though. So I start clicking around and see several similar knives, but not until about the 4th page do I find the knife set. And I had to find it by reading the text description, because for that knife set, the image is broken!! So, is this a horrible mistake? Or do you think they're selling more knife sets at a higher profit and leaving it buried and broken on purpose? __________________ 43-922-863 Shut up and play your guitar.