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Originally Posted by Taboo
I forgot to add:
depending on type of sponsor, I like having these options:
- Co-Branding (my logo plus sponsors')
- Private Labels (my logo on site/layout, no sponsor logos)
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all in all, I like options. 
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that is from a marketing point of view very advanced.
even if the brand is not mentioned, the product will sell by itself.
good, if the afilliate is a brand itself.
risky, if not.
