Quote:
|
Originally Posted by RRRED
Since the quality of our content is so high and there is SO MUCH OF IT, we want as much of it out there as possible. We have millions.. MILLIONS of images and videos that we let the webmasters use for promotion. So it's not like you're seeing the same old grainy crap fhgs on every free site out there.
|
QUESTION: would you be happier to see 6 of your FHG thumbs at 90x120 in 'todays galleries' as opposed to 1 unique thumb at 185x245?
i understand that you need a good mix of everything, but from this side of the fence my goal would be to have my product on every page of the interweb.
Quote:
|
Originally Posted by The Ghost
I read through your original post. Very good points in there. There are both real and perceived issues with saturation. Is a product truly "saturated"? Saturation means that the customers for this product have already been reached and though an affiliates exact sales methods. The internet is a big place, but there are times where affiliates can overlap marketing efforts. The way to deal with this is to have an immense amount of promotional content available and be able to provide custom promo material to individual affiliates. But having high quality creatives helps immensely, since each gallery, image, etc will be more effective, and excusivity won't be as much of an issue.
|
this is a great response, thanks for taking the time
im not sure saturated was the word i should have used, but i sure do like the sound of it. . .
i didnt mean to imply 'already been reached' necessarily.
but i think it would be great to be the 'pepsi' of your chosen niche(s).
the more i think about it, the better 'already been reached' fits.
QUESTION: is market saturation one of your goals as a program?
Quote:
|
Originally Posted by The Ghost
Many times webmasters perceive saturation, which is a much larger problem than the actual saturation it's. If a webmaster does not want to try and promote your product because of the fact they've seen it everywhere, hence thinking there is no more profit in selling the site. It is something that could be true.
|
now, i had not considered this at all. . .
i would think that this sort of saturation would encourage growth.
if store a, store b, and store c has this product why don't i?
PLEASE DISCUSS
Quote:
|
Originally Posted by The Ghost
There are a few new programs that have their programs put together better than many of the older established programs. They have to. It's an extremely competetive business, and you have to earn the trust of those you do business with. That type of trust is not built overnight, and many times immediate initial success is the only way for a longer trial of your program.
But the goal is to have new partners try to sell your product and feel confident doing so.
|
immediate initial success is a great motivation
lets talk about trustbuilding. . .
from
this post in
this thread:
Quote:
|
Originally Posted by jayeff
Give major affiliates a small edge because it is expected, but don't lose sight of the reality that a dollar from you is worth exactly the same as a dollar from any other sponsor. Many sponsors have already dug themselves a pit, responding to "whales" by paying them too much. They may have got away with it because a lot of webmasters who should know better, are blinded by payout rates just as much as newbies. A smart affiliate knows that his/her bottom line is affected much more by a site's saleability and his/her own efforts, than whether the payout rate is plus or minus a few points.
It is far more effective and cheaper to let solid sales take care of the strictly financial aspect of your relationship on their own and introduce intangibles which are not so easily duplicated. The most effective target is the affiliate's ego (which BTW is what giving them that financial edge is really about, more than it is about the dollars involved).
To this end, keep major affiliates away from reps as much as possible. There are exceptions, but most reps are low-level employees with limited experience and not usually allowed to exercise much initiative. It should be obvious that the average rep has little if anything to offer the most experienced and successful affiliates. -more- |
these all seem like valid points.
i guess i am naive, i had not considered that major affiliates might get better deals. (and that it was 'expected')
'The most effective target is the affiliate's ego'
a little stroking goes a long way.
i liked the point about keeping major affiliates away from reps.
last question for this post . . .
QUESTION: at what point should i refuse to deal with reps, and start planning golf dates with the program owners?
thanks for getting this discussion started,
its fascinating to hear what you think.
keep those opinions rolling