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I always wondered how a rep would help "improve my ratio", or even why I would want their help... The only advice I've ever gotten was to make more descriptive links (ie. click here to join this site for $4.95)
The best part is these reps always offer to help you with your conversions after you complain about a strange anomaly in your stats (several months at 1:600 and then a week at 1:12000)...
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