The Ghost

[quote]For RRRed


Have your product promoted in the most possible places is the goal of most programs. There will always be places where certain products might not excel... for example, a teen gallery on a bbw tgp. However, there will always be opportunities to make sales even in examples like that. Very few customers are only loyal to ONE niche in their sexual viewing all the time. I know personally there are times where I feel like watching hardcore stuff, and times where I feel like seeing some softcore tease.

One thing is clear. Someone can not purchase your product if they do not know it exists.


This is the case with extremely strong brands... i.e., Lightspeed, Mayors Money, Naughty America, Ox Cash, PanchoDog, etc. (<--- programs named for example purposes only). Since their products are everywhere, affiliates might assume that they would make the most money with those products, i.e. the Pepsi theory. But some affiliates want to have the feeling they are getting the best bang for their buck when they take the time to promote a product. Those affiliates would actively search out smaller programs that are not heavily promoted on the boards or other means under the guise that they'll be only one of the few promoting the product. And in essence, less competition for them. This is where custom and fresh content helps to make some of the larger program .... large. All affiliates should always keep an eye on their bottom line.

Any major affiliate (and 'major' would be defined by the size of the program), should always have a great relationship with program owner. I wouldn't describe great relationships with affiliates as 'ego stroking', since to me that sounds insincere. In my mind, it would never hurt to have your affiliates feel good about supporting your program. It's one of our goals. Having affiliates make a great income, and feeling good doing so, is a great accomplishment.

There are a few ways to work incentives to affiliates, with the main one being pay based. Certain affiliates are able to bring in higher quality customers than others. This meaning their average customer rebills longer and the affiliate campaigns cost less to the sponsor.

There is so much weight given to general conversion numbers that I can see programs paying a lions share to get an affiliate that can bring in enough sales at an incredibly low conversion ration just to be able to use the sales tactic of "see.... WE convert 1:xxx!!!!" It is a great sales pitch, because it gives encouragement to try a program. Once an affiliate sees those numbers, I can imagine the calculator already coming out and figuring out the their perceived profit even before the first hit is sent.

There are few ways that programs can make those numbers look different, measuring raw hits, uniques, second page, third page, join page or some other means of defining what a "qualified hit" would be that it should never be a real measure of overall success. Stated ratios are sales tool unless they are your own. There will also always be certain traffic types that are going to do better than others.

I feel that all affiliates should have at least some contact with the program owner, if only to get a sense of the business direction and core of the company . I do know also as an owner that there's never enough hours in the day to get everything done, that's why you need others to help go in the right direction. Good reps are crucial to helping your campaigns go and their job is to help you be successful. You should know pretty fast if your rep is quality. Even if they are 'low level' employees, they are a direct reflection of the program it's self. I would never expect a rep to know everything, but who you deal with at a company, be it a sales rep or the programs owner, should be weighed into the decision as to what program to promote.

.... and hit me up for some golf

My pleasure.

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