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There are different kinds of sales reps. Some don't know HTML, some can code PHP and JAVA, others are really good at stats and some are just idea people.
I feel sorry for sales reps that are the only rep the company really has - like Punker Barbie. She's expected to be online nearly twenty-four hours a day. On top of this she is expected to know every aspect of the business from SEO to TGP to Free Sites while trying to manage a marketing campaign for the entire company.
A good sales rep is a jack of all trades, and when they cannot handle a certain problem they hand it off to the right person - and then follow up on it.
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