Quote:
Originally posted by Hell Puppy
There are already programs out there charging $49.95 for the full subscription and only paying for "active" memberships.
That's a no lose for the program operator. You get tons of exits to sell, and if someone does actually buy, you have nearly $49.95 (less transaction fees) to play with even if he doesn't recur.
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And then they "cross-sell" to several other programs (not even their own) so that cheap/free trial is gonna bang Mr Surfer for a few hundred $$. Ka Ching! Slash and burn marketing, baby!