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I've contacted people after their skins to find the effectiveness of it. Some do it for different reasons:
1. To seem bigger than they are ... hey, if you can drop $25k on skinning, then don't you seem to be a big program?
2. Pure branding and it has worked and failed for some
3. New program launches --which to me, doesn't always seem to be the most effective. But that's just my opinion.
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Vacares rules.
"Usually only fat guys have the kind of knowledge and ability that Kristin has."
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