It's worth it just to support GFY and keep it going. It helps assure we all have major central place to go. For branding of a program, I can see it as effective for a few reasons. Remember all, you can't sell a product no one knows exisits. And if the product has a bad rep, it's a big way to explain the changes and fixes. Many people might miss a sticky thread or banner. It's pretty hard to miss a skin.
I'm sure the next few weeks will be full of Fleshlight threads, and hopefully more on the positive side with webmasters making more money with the progam upgrade. I'll be interested in finding out that information as well.
Now with this new 25k, let's get the search function fixed dammit!