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It's gona come down to a very simple question of trademark infringement.
Did you copy them? If you TRULY didn't then fight it and tell them to goto hell but I suspect you did, and if you did you will (and should) loose.
Are you profiting on the good will they have established for their name/product? If your advetising is competing with them head to head in the same markets and they have trademark you're gona loose.
Ask yourself those question before you fight it. If you're guilty of both you'll just waste a lot of time and money fighting a loosing battle.
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This dog, is dog, a dog, good dog, way dog, to dog, keep dog, an dog, idiot dog, busy dog, for dog, 20 dog, seconds dog!
Now read without the word dog.
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