The most obvious, yet overlooked feature is constant/regular updates. Suprisingly, many sponsors don't do this.
I want sponsors to make feeds with real descriptions, not just "picture gallery 1", "picture gallery 2".
Also, they should have a good title for their rss feed. "SilverCash Free Hosted Galleries" or "WeConvert.com" isn't the greatest titles to be showing the surfers. And being feeds, I use the title that is fed. If it's a feed for a particular site, perhaps the name of the site... not the name of the sponsor.
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