I dont think that giving a 12 months exclusive license will in any way benefit you.....
You might hook some clients you otherwise wouldent have, but then again what will the content be worth after 12 months to you?
I would expect that the client buying the 12 months exclusive rights will be using the content to its fullest, giving to affiliates and so on.
I know some does this, but i do not think its beneficial for the biz.
Paul: you said it....
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