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Originally Posted by XPays
there is always the other side of the coin. like identifying with a higher end market or it would be a great domain for one of those online games where you buy states and countries or what not. there are many possible uses where the definition is a plus.
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The word doesn't work with higher end markets either. Cost may be less important or even relevant to those customers, but that merely means that less attention should be given to the monetary aspect of buying or shopping - unless it's with cryptic language, like "exclusive", "exquisite", etc. Only the most tacky of nouveax riches would explicitly consider spending more as a good thing.
It could work for an online game, you're right about that, but the real money, with websites, is in shopping (well, excluding b2b).
The only real use I see for it is as the brand for a site marketing expensive luxury products to the nouveaux riches, pretentious money-wasters and lovers of "bling". The problem is, that excludes a majority of buyers of expensive luxury products. It could still work, but it requires pretty deep pockets and is quite risky.