Quote:
Originally Posted by Paul Markham
Would affiliates prefer a site doing 1000 sign ups a day at a ratio 1-10,000 or a site doing 300 a day at a ratio of 1-365?
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Wrong question, impossible to answer. What affiliates will prefer is the amount of signups THEY get, not what the program makes. ie, I send you extremely high quality traffic and convert 1:50. Then another guy sends crap traffic that converts 1:20000. The program will have an overall ratio of 1:10025. But I'll be very a happy camper converting at 1:50
Another scenario: you have the best content ever made and some (or all ) webmaster(s) is sendind blind links or very crappy traffic. Is the program bad or what stinks is the quality of traffic?
Another one: I'm an affiliate, have shitloads of 404 traffic, so I decide to send it to some sponsor. Of course, my ratios will suck ball. However, let's say I have 1 mil 404 uniques, and even converting at 1:10000 I'll be making 100 sales a day, which with whale numbers would mean like 5k a day for traffic that you can buy (in this case this webmaster would sell) for $1.2 per K. So, as an affiliate, I'm very happy. You, as sponsor, will be torn between the 100 sales (that you love) and the server almost DOSed with that crappy 404 traffic and freeloaders. (btw, this is not a hipothetical scenario, I did this myself)
In the end, the answer is always, always the same: what matters is how much money ends in your pocket