You know why you got the letters, right? Because he went around and submitted the case to them.
They don’t actually search for cases, plenty of attention whores call them. Or smart people, in some cases. I was involved in a small claims case that was filed against me and the guy who filed it called Judge Judy. I did end up going, and it did make it on TV but I missed it and never have seen the episode re-run, though I watch for it all the time. This was back when there was no such thing as TiVo and you had to actually be around to tape a show.
The way these shows work is as follows: one party contacts the show, the show calls the Court to get details of the case and if they decide it would be interesting, they invite the parties onto the show. If they accept, lawyers for the show help the parties prepare a joint motion to dismiss (which is almost always granted without exception, since, after all, it is a joint motion) and get the official case closed up. Once that’s done and finalized, the producers fax an agreement out to the parties which explains the whole thing, and setup travel and a date to bring everyone out to the studio to film the thing. Judge Judy is filmed at KLTA Studios in Hollywood.
Judge Judy and other shows like it are really "arbitration in a court-room like setting for the cameras". Because the shows themselves would likely get sued by unhappy litigants (look at how "fair" Judge Judy is, she does whatever the hell she wants) the shows require a full and complete disclaimer and release. In addition, the amount of any "judgments" entered against the parties are paid by the studio, so none of the litigants, even if they lose, pay anything.
So, if you fuck someone over and they sue and you know you are going to lose, it might be best to try and get it onto the show so that someone else (in that case, the studios) can pay your judgment. And you will get a free trip out of the thing and some cash, as they pay an appearance fee whether you win or loose.
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