most important key terms in the title of the page, make sure you use meta tags for both keywords and descriptions.
first text on the page is the first seen by the search engines. use alt tags on images title tags on links...the more text the better really but don't be over-using the same keywords. Name your images with keyterms where possible - well if you want google image traffic.
no more than 100 outgoing links on the page, there's few things you can use that can help with the outgoing link numbers, drop me an email and i'll let you know about it..im not gonna post it here to get abused by everyone hahaha.
Best having links coming into you with the key terms you want to bag. If you sign up to google sitemaps - that can really help you stay on track, not only do they show what your top searches & positions are but they tell you what text is used for sites linking in...
updating the content every so often helps too..
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