Quote:
Originally Posted by Pleasurepays
excuse my ignorance, but this is a serious question.
when you use PPC programs, they will decline ads for trademarked terms. create a test ad with Adwords and throw Sony, Toyota, Nokia, Sprint and so on in the ad text and it will usually not go live. if it does, it gets deactivated fairly quickly. i noticed that yahoo won't let you bid on "xxxx.com" usually and the ad is deactived - reason "trademarked term". With yahoo they usually dont go live. the reason is always "trademarked terms"
is someone "forced" to bid on their own company and product names if they have them trademarked? can't a legal letter be sent to the company thats allowing users to bid on those terms or to those bidding on them demanding them to stop?
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Only if you have competent legal advice. From earlier Lars posts it's very clear that they don't. As has already been pointed out there are plenty of examples of how it's easy enough to stop shit like this happening by taking legal action against a scumware company.
However, that's if you believe that the legal advice really is that bad. A less trusting person than myself may think that they simply prefer to screw their affiliates and profit (in the short term) from scumware rather than pay money out to resolve the situation using expensive legal means, which would be to the affiliates (and surfers) benefit.