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Old 10-17-2006, 06:29 PM  
Brujah
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Join Date: Jan 2001
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Quote:
Originally Posted by Peaches View Post
IME as both an affiliate rep and as a freesite owner, most of the work done and money spent is on smaller fish. They go to shows - they get 4 of them to pitch in and get a room. They eat free food and drink free booze. They email you constantly for every single little thing. Will some of those become whales? Possibly, but these days, unlikely. But when you put down $20K for a party/sponsorship, pay one or two people $80K a year plus benefits and travel expenses to run these events and only 3 of your biggest customers are there and the rest are just sucking up the freebies, at some point you have to question "Why are we doing this?"
What about attracting whales from others programs that show up? Could be one good reason why it's good to have a presence. Why does anyone exhibit anywhere? They probably question it and/or vent about it but at the end of the day there are reasons they continue doing it.

Quote:
A good program, with several years of customers and traffic streams, could even run with no affiliates. One of these traffic streams could easily be programs like Zango.
Aren't affiliates really just a way of brokering traffic that you get to test first before you pay for it? Doesn't that marketshare add up? Would AFF give up it's marketshare to it's competitors like Sexsearch, Datinggold, etc? Wouldn't it start to add up as new affiliates come online?

Any "minnow" can steal your programs traffic with Zango. It isn't exclusive to whales.
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