Lots of misinformation in here.
1. CVV2 is not stored in a database, it's expressly prohibited to store the data anywhere, and the punishment for a violation is losing your merchant account.
2. VbV/SecureCode suffer from shit marketing and the inability of smaller banks to afford implementing the system. Consumers who actually read the VbV terms and understand them realize they are relinquishing their right to charge back, and the habitual cb'ers (of which there are many) aren't going to go for that.
3. Thinking that the issuers or acquirers, much less Interchange, would add yet another field to the database is silly. The associations are owned by the member banks (Visa still, Mastercard is doing that public thing) and while Interchange does profit from a chargeback, individual banks, either acquiring or issuing, lose money on them.
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