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Old 10-20-2006, 03:52 PM  
After Shock Media
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Join Date: Mar 2001
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Quote:
Originally Posted by Dave Guru View Post
pretty interesting. I would love to read the #7 article youre talkin about ASM. You got me curious
I wish I could find it again. You know how you go clicking around some day and end up 200 hops from where you started and find something that catches your eye and you read it. Couple that with it being a scientific/academic report and well finding it again latter is near impossible.

Boiled down to more volume is done when a price ends with a .07 or .77
Showed that consumers have been trained to expect .95 or .99 and when they see .07 or .77 they associate it with a bargain or sale.
Also went into the association of 7 being considered a lucky number but no evidence suggested that went into the buying thought.
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