Originally Posted by After Shock Media

I wish I could find it again. You know how you go clicking around some day and end up 200 hops from where you started and find something that catches your eye and you read it. Couple that with it being a scientific/academic report and well finding it again latter is near impossible.

Boiled down to more volume is done when a price ends with a .07 or .77
Showed that consumers have been trained to expect .95 or .99 and when they see .07 or .77 they associate it with a bargain or sale.
Also went into the association of 7 being considered a lucky number but no evidence suggested that went into the buying thought.

Originally Posted by MarkMan

actualy i remember learning that odd numbers are better then even numbers
since most people don't easly divide or multiply the number ..

actualy 27.95 is alot better then 26.95

but 27.57 is even better then that