Thread: Interesting article on the PSYCHOLOGY of pricing
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Old 10-21-2006, 02:32 AM  
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Quote:
Originally Posted by After Shock Media View Post

Unbundle your prices. 29.70 a month is just that. Now .99 a day makes it seem even that much more affordable. Combined with the above reference as well as say longer join options like "three months for less than a dollar a day" makes it very more attractive.
This is dead on. One of the projects I run QUADRUPLED its volume when we "unbundled" the pricing to per unit/per action as opposed to a "package" price.
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