Quote:
Originally Posted by jimthefiend
I agree with you 100% on that. I'm no fucking guru, but it seems to me that retention is the only REAL way to make money. (DUH) You can play it however you want, but ultimately; keeping them around and happy and entertained is job#1. (to steal a line from some company who I can't remember the name of right now)
The problem is man, we've trained the surfer to fuck us over and I'm seeing firsthand how that is biting us in the ass.
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No there is another way.
Rejoins.
Was discussing this at dinner, hosted by Epoch thanks guys
with a few others and this was my take on it.
Very few of us sell anything so different from 100 other sites that we can really retain for a long time the majority of our traffic. The very nature of men when it comes to porn and sexual stimulation means "The Grass is Always Greener" mentality kicks in. Plus if we have a site that is so refined to make the surfer stay longer we lose over all appeal and traffic will drop. Yes conversions and retentions will rise, but on lower numbers. And the more refined we get the less appeal we have to the masses.
So except your surfer will get bored and move on, at that point try to get him to move onto one of your sites or a partner site who is sending you sign ups.
But make his stay at your site so good, keep adding new content and in 3 to 6 months plan on him coming back. The actual numbers this works with are very good. He might return from another partner link, a gallery he saw from another affiliate or just from a book mark. But get him to come back anyway you can.
Was discussing with Epoch the possibility of tagging a member to see if it's his first time or a rejoin to a site.
Sadly too many in this business think it's a one off join. Yet the magazine, DVD and cable porn industry is built on customer loyalty. But we think it's impossible. Who's got it wrong?