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hhmmm well selling less for more seems to work for coca cola and other brands
not sure about elsehwhere in the world
but a can of coke 375ml used to sell for avg price of $1.50AUD , then then changed the can to the shape of redbull tall and slender and dropped 30mls out of the can so now its 345ml , and upped the price to $1.80 , using the excuse that market research showed that's what the consumer wanted
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