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Originally Posted by godisdead
Brilliant article. I've been talking to a psychology student quite a while ago and she just did some work on that effect. If I meet her again, I'll have to ask her again. This anchor-stuff is pretty powerful stuff. It allows you to manipulate people without them realizing it. 
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Yep. There's a reason many mainstream 'sales pages' are arranged the way they are. Maybe there's some implications to adult designs and calls to action.