Quote:
Originally Posted by More Booze
Now, you may be thinking that this is a bunch of, well...hooey. But there is a strong psychological connection to the number seven that we humans feel. Mirroring this connection while marketing your product makes your prospects feel comfortable
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Your last sentence likely as not hit the nail on the head: it's as much about comfort as the numbers themselves.
The main reason you cannot simply take marketing "tricks" out of context and apply them universally is that we have a variety of expectations of different products and services. Those expectations change, not only between one sector and another, but even between competing products. For example, we expect different things from the presentation of a premium brand of coffee than we do from a cheap brand. IMO one of the reasons that cheap porn sites were less than a roaring success was that most were made to look like premium sites (and that was often the sales pitch too). That combination only served to convince people they would not get what was being promised.
Marketing is about understanding the triggers for the specific audience with which you are dealing. The biggest weakness of online porn in this area is that generally we go for a one-size-fits-all approach, at most changing colors and fonts for different categories. It's an appealing idea that a certain type of site can appeal to everyone interested in the content it offers, but it isn't realistic. The way we work, the presentation of our sites defines the audience to which we end up selling, rather than the design, price and sales pitch being defined by the audience we intend to target.