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So should you change your name to $19 Deluxe submissions and then watch your $5 submissions stock go through the roof? :D
Seriously though, price points/anchors are a huge part of marketing whether it be online or offline. People still associate the cent rule to online purchases as well. $12.95 looks like more of a bargain than $13 to the average buyer even though its only 5 cents. and of course putting a deluxe model at a much higher price next to the product you want to sell makes it look all that much better.
One of the mainstream services I work with has a $14.95 option and the next step up is $19.95 and you get double the service/product. we will get a few cheap people testing out the $14.95 option, but the bulk of the buyers go for the $19.95 option.
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