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Don't look at the %. Look at the $ figure that hits your bank account.
You could earn more going with a site in a niche you truly understand, a site run by someone who really understands the niche and delivers what consumers of that niche are looking for.
How about a site that pays 40% but takes the 10% they are not paying you to produce a site that converts twice as well? So you only earn 40% but on twice the joins, you earn 30% more money.
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