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You can't separate the ethics and money issues. Since there isn't an anti-adware law in place and being enforced yet you can't call it stealing your money so what would you call it without using the word "unethical" ?
Every unethical traffic source is taking money out of people's pockets who only have honest traffic if there is such a thing.
If it's ok for me to outbid you on a major SE like iFriends does on MSN, it's ok for me to outbid you on a third party SE that supports adware too right?
Regarding the percentage at which I care, hard to put a number on it. I see my sales generally steady or increasing with my major sponsors so apparently it isn't currently having a significant effect. If that happens before a law is passed I will switch sponsors to try to improve things rather than banging my head against a brick wall as it seems you are doing now.
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