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Well yeah... content is taken for granted, I figure... If you have to point that out you definitely need a guru and false link boosting.
And by content generally its text that is intended, right? Not just a short non-spammy description in the alt tags, but what the hey - actual on-page text describing or enhancing the photo content, maybe a little soft-sell descripto, etc...
Content, absolutely... otherwise, you'll just get indexed (unles you have a million text links which is another interesting thing to add to a page... assuming those text links are content/theme relevant to your page)...
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