For what it's worth content means nothing unless you can get people linking to it. And yep - you can still manage to rank well for competative terms on a page with almost no content related to the keyword - it's simply harder than it used to be.
As someone said - content should almost be taken for granted. If you have a site that'll convert and make good money it should by default have good content. Get QUALITY, related sites linking to you, have patience and build it up slowly and you'll do well. Thankfully few have the patience or it'd be much harder.
$5's comments are the most useful in this thread so far.
