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If it's real it's a good exercise in branding and brand awareness. It's a known fact that one of the best ways to increase brand awareness is to get your target market to say your brand name, repeat your brand name, repeat again....I forget how many times is the magic number for brand recollection...but whatever it is, I think several posters crossed that mark in the thread.
if you will notice in most sales pitches where the salesman walks you through the pitch they get you to imbed the brand in your brain by making you say the name during the pitch...at least once or twice.
How much would you pay to get your name branded and to be an instant recall for a particular market segment? $1 per time to have someone repeat it....it's a heck of a lot cheaper than other advertising methods...
As VOD is making a stratospheric rise as a digital delivery medium of choice, many websites will be shifting to a VOD upsell or theater at some point in the future, if they haven't already... so why not be the brand everyone recollects when VOD comes to mind?
If it's not real.....well I would not want to be on the receiving end of that conversation....and if the thread was a hacked post..... I would think that the company managers would surely decide to payout on it anyway....rather than have the negative cloud over their program in the future..
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