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My humble opinion.
I'll dare to say that design is not quite as important as usability , I run my site with a nice looking design but, easy to use and with intuitive browsing.In the past I used to forget that not everyone has the same knowledge of the Internet as I do , so , many of my visitors are not skilled surfers and , realizing that, I decided to change the whole look of my site.In two months with my new design I got these results :
traffic x4
I guess because my source code is now easier to read for SE and cleaner too.
clicks to my affiliate program x3
Visitors like my site , in this way is easier to convince them to join.No matter what how good is your site's content , i believe "everything starts with a glance"
click to free conversion x6
When visitors finally land on iwantu.com they already knew they were going to get their membership there no tricks , no cheating , just what it is.
This rules apply obviously , for traffic looking for what you are offering.If you get the wrong traffic , it won't work too much.I have only one year in this market so , if anyone feels I'm wrong or they can add something else or help me in some way I'll really appreciate it.
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