If and when you do see a minimum wage increase it will not all come at once, that is almost a certain. They will phase that shit in over a period of time like they normally do. Then again they could just jump it up but I find that unlikely as they would not want to piss everyone off at once.
However I do not feel this would attribute to additional sales either way. Sure some may be able to spend a little more on debit cards, however most of those people are more savvy and understand the buy, cancel, then enter site routine. They are keen enough to maximise the money they do have, and with broadband as cheap as it is most again already have that too. So I would really expect to see a lot more one time purchases and quick cancels.
I do feel though that interest rates have a higher influence on sales and sign ups. The card companies are letting out a little less candy cards to college students right now or at least those that they do have near maximum interest rates attached. When the bills roll in they quickly see what they can drop, weasel out of and so forth as they attempt to make minimum monthly payments. Interest builds even more on such cards and alas even those who wanted to re-bill or forgot to cancel end up declined for being over limit.
Lastly we are still in the entertainment business so to speak. Right now we have our dollars competing against the dollars spent on the latest gaming systems and of course holiday gifts. Knocking out holiday gifts is one thing but a good portion of our target audience demographic also falls smack in the middle of the game system demographics as well. When it comes down to it they either can get their game fix and be cool by dropping 600-900 bucks on a system not including accessories, or they can buy some porn. I can easily see them more temporarily attached to the games and when the need for spanking material is required they will of course get off on the free bee's since there is always more than enough. Not to mention a new game costs a wee bit more than a monthly subscription and well they need to amass a collection of games for now, until of course they can find a way to share them for free and then they may be more inclined to spend a few bucks on smut.
Just my 2 cents though.
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