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It's so simple, and it takes less than 10 seconds to do it. A surfer might see this once and ignore it, but if he starts to see it over and over again on his favorite sites, he WILL stop and see what he needs to do to get back to his favorite porn.
If just a few of the high traffic sites implement something like this, it could take a huge chunk of advertising revenue out of both Zango, and the companies that are supporting them. An ad that doesn't get seen, is worthless.
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