I prefer affiliates who make sales, and the B types don't seem to sell as much as the A types. I don't know though, sometimes it doesn't have anything to do with what kind of promo they do, and just has everything to do with their traffic.
I don't expect people to be "loyal" to us -- I am happy if they just give us a try. I'm realistic enough to know that people are going to be more loyal if they make money off of our sites than if they don't so it works both ways.
On the other hand, there are a lot of affiliates I *like* and have a lot of respect and appreciation for even if they don't make many sales for us. I also know we have some affiliates who *like* us, but we don't yet offer the tools or types of promos that make our program worth their while at the moment.
The cool thing is I don't have to choose who I like bestest or prefer the most . . . as long as affiliates play fair and give promoting us a shot or even just sign up to promote us later it's really all good. Although I do find it really obnoxious when people slap up pages with links to ever single gallery we offer (not many, but when they do the same thing to sites with hundreds of fhg's I think it's really counterproductive and not a good partnership).
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