Quote:
Originally Posted by Franck
I hate to see it how sponsors give money away to a bunch of 16 year old cockroaches and leeches.
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This post is long so I'm not going to do it all in yellow for fear of blinding people:
Well, here's how I look at it. Take WildCash's thread that's on page 1 now:
They're giving away $4,000 in it, and it's gotten about 15,000 views.
Now let's go into advertising mode for a minute:
$4,000 / 15 = $267 CPM
Can you imagine ANYWHERE that sold ads that you'd be willing to spend $267 CPM? If a site asked for that kind of money they'd get laughed at, yet when it comes to contest threads, $267 is actually really cheap compared to many that I see.
Dating Gold has one that gave away something like $7,000 with 13,000 views:
$7,000 / 13 = $539 CPM
Now, if it's a lot of unique webmasters viewing the thread, then I guess it can be justified? BUT if those views are being generated by postbots and contest whores (who as a group usually have no traffic), then seems to me that's a very ineffective use of ad dollars.
My questions is, are most sponsors doing this because it's one of the few outlets that they have to get in front of affiliates, so they have to spend the money regardless of the economics?
I'm trying to understand why sponsors have moved away from spending their money on sigwhores to spending it on contests? I've spent a good bit on sigwhores in the past, and found the ROI to be tremendous, and the CPM is WAY WAY WAY WAY WAY lower?
Or, even forgetting about contest threads and sig whores:
Why are sponsors in adult, as a whole, less creative when it comes to spending ad dollars than mainstream companies are, who tend come up with really cool and outside of the box campaigns on a regular basis?