11-30-2006, 01:07 PM
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So Fucking Gay
Join Date: Nov 2004
Posts: 19,714
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Quote:
Originally Posted by Matt 26z
The purpose of contest threads is to offer posters an incentive to post, which then keeps the thread at the top of GFY, which in turn guarantees more views of the announcement contained within.
If sponsors were not getting new webmaster signups or increased traffic as a result of these endlessly bumped announcement threads, the same companies wouldn't be doing it again and again.
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Yes, I understand the concept behind them and the dynamic of contest threads.
My question is, are the same companies doing the contest threads over and over because of lack of alternative and/or creativity on the part of their marketing department?
Sure, we all know getting just a couple of solid affiliates sending new or additional traffic can pay for these types of promotions, obviously.
But my gut's telling me this practice continues not because it's the most effective way out there of gathering affiliates and increasing traffic, but because it's just "how it's done".
I guess it's because I was in mainstream so long, coming into this industry some things just never made much sense to me. |
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