It seems like every shoot - set is a little different so if you are really that concerned... you need to experiment abit with each set. Save at different compressions and view them online.
Don't forget to check your logs to see what your surfers are viewing the web with... colorwise and rez. 32 million at 1024x768 are going to look radically different than 24 million at 800x600. Then go from there.
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