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We have had fairly good response with t.v. But, a good rule of thumb is, if you have a limited budget, and you have a choice of buying one commercial in prime time..or several commercials spread out over the scheduling day, in less optimum spots...go for the quantity. Repetition greatly increases recognition.
And, if you are not 100% sure when your product's target audience is viewing t.v....you can ask for the advice of the station's rep. But even better, watch the station yourself over a few days. Make a note when other products which appeal to your demographics advertise. The big boys have already spent the money on research...so don't reinvent the wheel..let their experience help you choose your scheduling rotation.
Another medium that can be quite effective for some types of products is radio. This doesn't work for all products...but can be quite effective for "service" type companies. Depending on the radio competition in your market and the time slot...prices can range from as low $25 per spot to around $200..copywriting and production included.
I live and breathe this stuff, so if you have any more questions, feel free to post them, and I will do my best to help.
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