View Single Post
Old 12-08-2002, 07:15 AM  
49thParallel
So Fucking Banned
 
Join Date: Jul 2002
Posts: 1,197
Quote:
Originally posted by baddog



hmmm, I think they call that branding. I hear there are several companies, like Ford, Coca-Cola, Pepsi, and Summer's Eve that do quite well with it
Yes, it is...but the average smaller advertiser does not have even a fraction of the budget of the advertisers you mentioned...so you are making the first and deadliest mistake of many smaller operations...you are not a major...so your rules are quite different....your time slots will be different...your message will be different...and your demographics will be different. An individual that will purchase based on national brand recognition can be quite different then a consumer that will seek out "local" solutions...

The danger of marketing...everyone "thinks" they are a advertising/marketing guru.

Last edited by 49thParallel; 12-08-2002 at 07:21 AM..
49thParallel is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote