Quote:
Originally posted by baddog
hmmm, I think they call that branding. I hear there are several companies, like Ford, Coca-Cola, Pepsi, and Summer's Eve that do quite well with it
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Yes, it is...but the average smaller advertiser does not have even a fraction of the budget of the advertisers you mentioned...so you are making the first and deadliest mistake of many smaller operations...you are not a major...so your rules are quite different....your time slots will be different...your message will be different...and your demographics will be different. An individual that will purchase based on national brand recognition can be quite different then a consumer that will seek out "local" solutions...
The danger of marketing...everyone "thinks" they are a advertising/marketing guru.