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Couple of other suggestions:
Marty, I don't know what your product is...but again, this can greatly determine what your best advertising medium is...
For example, say you sell "urban" clothing for teens...to produce a t.v. commercial that will speak the teen's language and come off as cool and not contrived, is very tough indeed. A print or on-street campaign in this case, could be your best approach. But, don't try and do it yourself. If you can't afford the services of an agency, hire a freelance designer. There's tons of them around, and some of them can be amazingly talented.
Don't know where to find a designer...find other local businesses who have an advertising sytle you like. Ask them who did the work...
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