One thing you want to make sure you do with radio and TV commercials is to have everything spelled out in minute detail... IE: running times and such.
Some friends of ours bought radio and yv spots as a package deal and didn't ask about too many details (assumption screws you). And their spots all turned up at 3am.
If they didn't have the clout of being one of the largest racing bicycle shop dealers in the country they no doubt would have spent 10k for nothing. But my old man went to the head of programming and raised cain. So he gave them a new package for free. And more spread out thru the day.
If its a tv spot, you can generally make commercials alot cheaper thru a third party versus using the actual tv station's deal. Most of them will make you a commercial but the costs can be astronomical.
Even if its a radio spot, it can be cheaper... check with local DJs for that. Some of them locally work on the side to crank out commercials for reasonable costs and have access to the equipment basically for free.
Have a lawyer read over the conteract for ANY spots you have made... make sure YOU have full rights to them and can take them anywhere you want. AND that upon the commercials' run, if you so decide to go somewhere else or not run it for awhile that YOU get possession of the original. (Also make sure you have at least one copy of the commercials turned over to you immediately upon your approval) Make sure that is in the contract.
Preferably pay abit more and have 2-3 copies. Its usually cheaper to have them duped when the original is made... and check them to make sure they are usuable!! Copies are cheaper than remaking a spot.
