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from my discussions with their reps and above, the best thing a new user of Sex.com traffic can do is let them assist you in your initial purchase.
One of the major problems is paying to much per click, just to insure you are at the top of the list. I don't inderstand why you need to be #1 if you are only paying for the times your link is clicked, not how many times it is viewed.
Then targeting, both keyword and geo, are both important considerations.
I have know people that won free sex.com traffic back when we had it as a prize, and they insisted on doing everything themself, for fear of appearing as a newbie or something. You can really burn up the clicks if you don't know how to use them properly.
So my advice, is start out slow, work with them, and once you figure out what works, then go full bore.
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