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Listen... stop fucking around with ratios.
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To figure out good conversion, go with the signup per TGP gallery uniques. 1:15,000 was good, 1:35,000 might be the average now, I don't know.
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At last some common sense!
Different sponsors count hits in totally different ways, so with 200:1, 200 may mean unique, raw, first page, second page, whatever. So you are not comparing like with like.
Unless you have some tracking software that tells you how many times someone clicked on the banner, the only meaningful comparison is with TGP gallery uniques.