Originally Posted by SexPlayAlfa

in the end of the day .. you do $/impressions not even $ per click .. impressions/uniques that have seen the sponsors Ad

we are in the entertainment industry .. and in the end its all about making the most of your viewers

so.. if you got a sponsors banner on your site and it got 100k impressions and from that 7k clicks and from that 7 sales @$40.. your ratio is $2.8/1k impressions

that's how you rate them.. in the end of the day that's all that counts

everything else is just Noise